Reasoning on 2 Sites

Some may wonder "If you have a site that gets good traffic like this one, why put up a different site like you did, that does not target well for the keyword? (Or as well.) One thing, Outdoor Patio Furniture does involve porch swings. And even though it is not near the target for the keyword as porch swing, or porch swings, it gets searched 10 times as much. So if I can just get 1 or 2 more swings sold a week due to this site, it is worth it.